Fat Loss Fling

Time for Your Next
Fat Loss Fling?

Six weeks. One goal. No strings.

Training people to lose fat is a painful experience for everyone involved.

I've spent years pushing back on quick fixes. Long-term habits. Sustainable weight loss. Behaviour change. Etc.

The problem: most people can only stomach a diet for weeks. Not months. White-knuckling every meal, mentally done long before they're near the finish line. Life's too short.

The Fat Loss Fling delivers results that would normally take 6 months in 6 weeks.

The version of aggressive dieting that gets a bad name is the uncoached one. Generic plans. Banned foods. No structure, no support, no plan for what comes after. Just another horror story.

This isn't that. Nothing is off limits you're choosing, not restricting. Real food throughout. 1-to-1. An exit strategy built in from day one.

APPLY FOR FAT LOSS FLING£99 · 6 weeks · 1-to-1

FIND OUT MORE FIRST

Up to a third of the weight you lose on a fast-but-wrong programme won't be fat. It'll be the muscle underneath it.

"To date, the totality of evidence does not support the myth that gradual weight loss improves long-term outcomes."

- Casazza et al. (2015)

The case for slow, steady weight loss is built on assumption, not evidence. When researchers actually compared fast and gradual fat loss, the results didn't go the way most people expected.

Faster rates of weight loss were associated with better adherence, not worse. People attended more sessions, completed more food records, and consumed fewer calories. (Nackers et al., 2010)

Hunger was lower in the rapid weight loss group, not higher. (Coutinho et al., 2018)

The "95% of people regain all their weight" figure quoted everywhere? Not supported by the evidence. Studies of aggressive dieting show that the majority of people maintained their results, and maintenance rates improved the longer they followed them up.

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The GLP-1 Question: Aggressive dieting outperformed the medication by more than double.

A lot of people are currently paying £200+ a month for semaglutide. Ozempic. Wegovy. Mounjaro.

I coach people on GLP-1s. I'm not here to tell you the medication doesn't work. But a 2024 study compared an aggressive diet against semaglutide head-to-head.

Result	Weight Loss
An aggressive diet alone	-13.1kg
Semaglutide alone	-6.0kg
Both combined	-13.5kg

Combining them added nothing essentially. The diet was doing the work all along. (Anyiam et al., 2024)

If you're currently on a GLP-1 and wondering whether you could come off it, possibly. If you're considering going on one, you may want to explore another option first. If you've been on one, come off, and watched the weight come back because nobody told you what to do next - that's a different problem. But one this addresses.

I've had several clients transition into this from medication and get better results, with a coach to help them fill the gaps in exercise, nutrition, and realistic habit building. All the things most people don't do because nobody told them how to, and they're skint from paying for the medication.

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Is This For You?

✓ This IS for you if:

You want to lose fat quickly but not at the cost of your muscle, your energy, or your sanity
You've tried slow, sustainable dieting and run out of patience
You're willing to track, follow a plan, and check in regularly
You're ready for a 6-week phase that's genuinely hard, with a clear endpoint
You want to understand what's actually happening to your body, not just follow instructions mindlessly

✗ This ISN'T for you if:

You want a quick fix without learning anything
You have a history of disordered eating and are currently not working with a specialist
You're going through sustained, high stress not a bad week, but ongoing pressure already affecting your eating and sleep
You're an athlete in-season or training for a specific event in the next 4-8 weeks
You're not willing to lift weights
You want someone to tell you what you want to hear
You want cheat days every couple of weeks

"In just 8 weeks, I've lost over 10kg and over 15cm off my hips, which feels incredible after everything I've been through. The value for money is exceptional, considering the personalised support, ongoing accountability, and real progress I've made, both physically and mentally. One of the best things I've learned is that I don't always have to say no to foods I enjoy. Ben taught me how to say yes in a balanced and mindful way. As someone who still battles with emotional eating and food noise the constant thoughts about what I should or shouldn't eat this has been life-changing. Push Pull Health has helped me develop a positive relationship with food so I can make better choices without feeling guilty or restricted."

Rebecca Chalk, 46

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Everything you've been told about aggressive fat loss is probably wrong.

Not slightly off. Wrong. Here's what the evidence actually shows and what changes when you do it properly.

There is a mathematically calculated maximum rate at which your body can release energy from fat. Go faster than that, and the deficit has to come from somewhere else. That somewhere else is muscle. The goal isn't to lose weight as fast as possible. It's to go right up to the line and stay there. That number is different for every person calculated from your body fat percentage. It's not a guess.
Hunger drops - usually around days 3 to 5. Most people expect to be starving throughout. Most are surprised when, after the first few days, something settles, and the constant background noise around food starts to quiet down. Research comparing rapid and gradual weight loss found that fasting hunger increased with gradual dieting and decreased with aggressive dieting. The hardest part is the beginning. It gets easier - faster than people expect.
Slow dieting has a cost nobody talks about. A 500-calorie deficit for three months. Tracking every meal. Progress too small to feel. Your motivation drains a little more each day. Quietly giving up around week seven. That's not a discipline failure. That's what an unpleasant process that goes on too long feels like. A shorter, harder phase with a planned exit is often kinder not crueller.
The muscle loss fear is mostly misdirected. At higher body fat percentages, the risk of meaningful muscle loss during rapid fat loss is significantly lower than most people assume. What actually suffers first is energy and mood, which is why refeeds are built into the structure rather than bolted on as an afterthought. Two resistance sessions a week are enough to protect lean mass throughout. Not five. Two.
Planned higher-carb days are not cheat days. They are a deliberate, structured increase in carbohydrates at specific points, because your body needs a break from the deficit to stay on side. Research shows that two-day carbohydrate refeeds preserve significantly more lean mass than uninterrupted restriction. (Campbell et al., 2020) The scale will go up the day after. That's expected, normal, and not fat.
Nothing is banned. You're choosing - not restricting. The difference between a diet that breaks you and one that doesn't is rarely what you're eating. It's whether you feel like you're being punished or whether you feel like you're in control. On a tight calorie budget, everything has a cost, and you get better at deciding what's worth it. That's a skill. One that holds long after the six weeks end.
The exit matters as much as the diet phase. Positive weight regain is the planned transition from the rapid fat-loss phase to maintenance intentional, structured, built in from day one. It's not gaining weight back. It's telling your body the deficit is over, on your terms. Most fat-loss programmes end when the diet does. This one doesn't.
The dieting phase and the normal life phase are supposed to look different. A diet doesn't have to be sustainable long-term; it's an intensive, finite phase with one job: lose the fat. The habit-building happens in the maintenance phase, when you're eating normally but haven't been sent home alone to figure it out. The ones who failed at maintenance weren't people who dieted too hard - they were people who'd never been coached through what came after. That's the part this programme doesn't skip.

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"The biggest change for me in the 6 weeks was my measurements I lost more inches than I did weight. My energy levels also increased, which was great. When I started, I was trying too hard to get my eating right, steps in and exercise classes all at the beginning when literally Ben and I peeled it back to the basics. We started with one element each week until eventually I had a routine. This took time, but honestly, it has stood to me going forward. I had tried several diets and restrictions. My advice to anyone thinking about starting - just start. If you're like me and trying too hard to get everything right at the beginning, it all becomes overwhelming. Just let Ben guide you. Best thing I have ever started."

Davina Leyden (Google review)

What's Inside Fat Loss Fling

Phase 1: 6 Weeks (1-to-1)

Preparation: Week 1

Everything is in place before the diet starts. Calculated targets, training programme, guides, and meal ideas. No confusion, no winging it on day one.

Rapid Fat Loss: Weeks 2-5

The actual dieting. Daily touchpoints. Weekly check-ins. Planned higher-carb days built in. You won't be doing this alone.

Refeed/Diet Break: Week 4

2-3 Days pause built into the programme. The scale will go up; this is expected, planned for, and mostly fat-free mass. This keeps your body and brain on side for the final push.

The Exit: Week 6

Planned transition back to maintenance. This is what makes the results hold. Most fat-loss programmes end when the diet does. This one uses week 6 to set you up for what comes next.

What's included in your Fat Loss Fling

Personalised calorie and protein targets
Protein guide how to hit your targets without living on chicken breast
Fibre guide - how to stay fuller on fewer calories
Meal ideas and recipe library - real food to build your own meals around
Home and gym training programmes - built around what you can actually do
Planned higher-calorie days + refeed foods guide - built in from day one
Recommended products guide - supplements, vitamins, and foods worth having
Regular 1-to-1 check-ins frequent enough to catch problems early
Direct messaging with Ben questions answered, not forwarded to an FAQ
Positive Weight Regain Protocol - your planned exit in week 6

Phase 2: After 6 Weeks

Slowly increase your calories. This could mean jumping straight back into another Fat Loss Fling with 1-to-1 coaching. Or jump into the group coaching to top up your knowledge before you embark on your next fling.

HOW TO JOIN

Step 1: Apply. Takes 15 seconds. Leave your details, and I'll be in touch to check we're a good fit. (Unless it's after 9 pm. I'm old.)

Step 2: Get set up. Fill in a short onboarding form. Your calorie and protein targets are calculated, your training programme is built, and your recipe library, fibre, protein and supplement guides are ready. Everything is in place before the diet starts.

Step 3: Start. Week 1 is preparation for your fat-loss fling. Your plan, check-in schedule, and planned higher-carb days are confirmed before you begin. You won't be doing this alone. And everything can be adjusted as we go.

This isn't a wanky promise about losing a specific number in a specific timeframe. Depending on your starting point, you will lose a significant amount in six weeks of actually dieting.

Fat Loss Fling · £99 · 6 weeks · 1-to-1 · No contract

APPLY FOR Fat Loss Fling£99 · 6 weeks · 1-to-1

Money Back Guarantee

Not for you at all? Full refund. No back-and-forth.

Testimonial Guarantee

Check in every week. Track your progress. Follow your training routine. Share your experience the results, the struggles, the honest account of what worked and what didn't, and you get all of your money back, or your next Fat Loss Fling at a heavily discounted price.

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Frequently Asked Questions

About the programme

No. And the distinction matters. Most horror stories about aggressive dieting come from liquid meal-replacement diets: shakes, no real food, no structured reintroduction. This programme uses real food throughout. Nothing is banned. Your deficit is calculated, including mini breaks, and your exit is planned before you start. You should be looking forward to your meals rather than dreading them.

Not if we do this properly. Resistance training, adequate protein, and a deficit set at the right level not just as low as possible are the three things that protect lean mass. That's what the programme's built around.

We build deliberate pauses into your plan. A structured increase in calories and carbohydrates at specific points. Not a reward. Not a cheat day. They serve a purpose: keeping you one step ahead of your body during a sustained calorie deficit. The scale will go up the day after, don't fret, that's largely water and stored carbohydrates, not fat.

Slowly increase your calories and decide what's next - another Fat Loss Fling when you're ready, continued 1-to-1, or into the group. If you have more to lose, settle at maintenance, let your body adjust, then go again.

That depends on where you're starting from. The programme is built around a mathematically calculated maximum rate the fastest your body can lose whilst preserving muscle (and your sanity). For most people, that's between 0.5% and 1% of body weight per week during the rapid phase. Over four weeks of actual dieting, that adds up. The honest answer... For most people, significantly more than a gradual diet would produce in the same timeframe, and mostly from fat.

What to expect

You log it, you move on, and you don't let one day become two. Nothing is banned; on a tight calorie budget, everything has a cost, and you get better at deciding what's worth it. The job is to keep the days and weeks consistent, not to make every single day perfect.

Nothing is banned. On a tight budget, alcohol comes at a cost, and you'll get better at deciding when it's worth it. During your fling, you'll likely find that the weeks you don't drink, you'll lose more. The weeks you do, you'll lose less. A night out won't derail six weeks. Consistently choosing booze over food will.

Weekly check-ins plus direct messaging throughout all your questions answered, not forwarded to an FAQ. You can choose to log your weight daily and check in once a week with measurements, how training went, and how the week felt. If something's going wrong, it gets caught early, not at week five when it's too late to fix.

No. Aggressive dieting doesn't slow your metabolism any more than gradual dieting does when the total amount of weight lost is the same, the metabolic effect is the same. Any reduction normalises within a few weeks once your weight stabilises. (Fogarasi et al., 2022)

Yes, during the rapid fat loss phase. Tracking is a tool for accuracy, not a permanent lifestyle. The goal is to understand what's happening so you're not guessing once the phase ends.

Yes. The programme accounts for where you are in your cycle, including the fact that the week before your period is the worst time to start a rapid fat-loss phase. It also accounts for perimenopause and menopause, where the approach needs adjusting for a different set of reasons.

Time for Your Next
Fat Loss Fling?

Up to a third of the weight you lose on a fast-but-wrong programme won't be fat. It'll be the muscle underneath it.

The GLP-1 Question: Aggressive dieting outperformed the medication by more than double.